Curating a Complete View of Buyer Knowledge in Atlan
The Lively Metadata Pioneers collection options Atlan clients who’ve accomplished an intensive analysis of the Lively Metadata Administration market. Paying ahead what you’ve realized to the subsequent information chief is the true spirit of the Atlan group! In order that they’re right here to share their hard-earned perspective on an evolving market, what makes up their fashionable information stack, revolutionary use instances for metadata, and extra.
On this installment of the collection, we meet Nevenka Perisic, Knowledge Architect at Optimizely, a worldwide chief in digital expertise that helps greater than 10,000 companies enhance buyer lifetime worth, improve income, and develop their manufacturers by way of their flagship platform, Optimizely One. Nevenka shares how Optimizely’s Knowledge Companies crew transitioned away from sustaining siloed information after a number of mergers, into utilizing Atlan as a holistic resolution for managing information.
This interview has been edited for brevity and readability.
Might you inform us a bit about your self, your background, and what drew you to Knowledge & Analytics?
I work as a Senior Knowledge Architect at Optimizely, becoming a member of over a 12 months in the past. My goal is to deliver information, and understanding of it, nearer to clients, serving to them see its worth to the enterprise.
Whereas learning science at college, numerous tasks uncovered me to databases. This expertise enabled me to develop important abilities, as one alternative led to a different.
My coaching proved invaluable, because it helped me keep targeted and structured in understanding information and appreciating the true info it supplies, distinguishing between uncooked information and the worth that may be derived from it.
Optimizely is a digital expertise platform supplier that goals to be a one-stop store for entrepreneurs. Our flagship product, Optimizely One, is the trade’s first working system for entrepreneurs and permits groups to attach every step of the advertising and marketing lifecycle by way of a single, unified workflow, to allow them to higher promote their merchandise digitally. Many firms lack the talents, sources, or time to deal with this, and that’s the place Optimizely is available in. We tackle that burden, providing custom-made options for every buyer. Many main manufacturers are already Optimizely clients, working intently with us to ship worth.
After I joined Optimizely, the corporate was present process vital modifications, together with a number of mergers, which created the problem of bridging silos and figuring out the place information was saved. I turned a part of Knowledge Companies, a newly established central operate accountable for managing analytics and supporting our frequent information platform in Snowflake. The crew was small, however rising as we recruited extra members. Now, we’re targeted on constructing a contemporary information stack to attach groups throughout Optimizely that had historically labored in isolation.
Might you describe Optimizely’s journey with Atlan, to this point?
I used to be accountable for implementing the platform, coordinating with Atlan and the information engineering crew to deliver the Optimizely occasion on-line. I designed the preliminary implementation plan with Atlan’s assist, outlining the phases, consumer tales, and short- and long-term targets.
To interact the enterprise, we would have liked one thing tangible, so we started integrating Atlan with key information sources. We shortly built-in all our main programs, incomes recognition from Atlan as considered one of their quickest clients to finish this course of. Native connectors, like Salesforce, allowed us to totally leverage Atlan’s options, and we’re working with Atlan to combine programs with out native connectors to increase entry to options like information lineage, consumption, and different metrics.
What are the use instances you’ve constructed with Atlan? Who’s getting worth from it?
We built-in information sources, glossaries, and dictionaries, and labored with energy customers who shortly noticed worth since they had been already aware of the software program. Now, we’re selling this worth to enterprise customers who nonetheless rely closely on spreadsheets, a course of we’re actively rolling out. I dealt with the technical integration, making all information sources out there, supplied coaching so customers may discover the information and determine helpful options, and helped information Atlan’s growth to maximise worth from the catalog.
I see Atlan not simply as a knowledge catalog, however as a group of knowledge artifacts. Our imaginative and prescient is to attach information flows, processes, and information high quality on high of the lineage supplied by Atlan. We purpose to supply a holistic resolution for customers who come to Atlan and say one thing like, “I would like this for a selected challenge. Can I pull all these information artifacts along with attributes linked to the precise phrases, glossaries, and information flows?” That’s our objective.
We’re nonetheless constructing it, because it’s an enormous job, however we’ve made progress, and customers are beginning to acknowledge its worth and actively have interaction with us.
What are you wanting ahead to attaining with Atlan sooner or later?
We wish to make sure that all the things our crew wants to know our clients is made out there in Atlan as our information property matures.
We’re not there but, so we’re limiting publicity for now as a result of there’s nonetheless a number of work to be carried out. We’ve made a number of progress in Atlan, however we have to rigorously think about learn how to expose significant information with out creating an unusable swamp. Our intention is to supply dependable and credible info inside Atlan.
Picture by Davide Baraldi on Unsplash
