October 30, 2024
PRESS RELEASE
Apple’s new MacBook Professional options the extremely highly effective M4 household of chips and ushers in a brand new period with Apple Intelligence
With a complicated 12MP Middle Stage digicam, Thunderbolt 5 on M4 Professional and M4 Max fashions, and an all-new nano-texture show choice, MacBook Professional will get much more succesful and much more professional
CUPERTINO, CALIFORNIA Apple as we speak unveiled the brand new MacBook Professional, powered by the M4 household of chips — M4, M4 Professional, and M4 Max — delivering a lot sooner efficiency and enhanced capabilities. The brand new MacBook Professional is constructed for Apple Intelligence, the non-public intelligence system that transforms how customers work, talk, and categorical themselves, whereas defending their privateness. Now accessible in area black and silver finishes, the 14-inch MacBook Professional contains the blazing-fast efficiency of M4 and three Thunderbolt 4 ports, beginning with 16GB of reminiscence, all at simply $1,599. The 14- and 16-inch fashions with M4 Professional and M4 Max provide Thunderbolt 5 for sooner switch speeds and superior connectivity. All fashions embody a Liquid Retina XDR show that will get even higher with an all-new nano-texture show choice and as much as 1000 nits of brightness for SDR content material, a complicated 12MP Middle Stage digicam, together with as much as 24 hours of battery life, the longest ever in a Mac.1 The brand new MacBook Professional is obtainable to pre-order as we speak, with availability starting November 8.
“MacBook Professional is an extremely highly effective software that tens of millions of individuals use to do their life’s greatest work, and as we speak we’re making it even higher,” mentioned John Ternus, Apple’s senior vice chairman of {Hardware} Engineering. “With the highly effective M4 household of chips, and filled with professional options like Thunderbolt 5, a complicated 12MP Middle Stage digicam, an all-new nano-texture show choice, and Apple Intelligence, the brand new MacBook Professional continues to be, by far, the world’s greatest professional laptop computer.”
Supercharged by the M4 Household of Chips
Constructed utilizing second-generation 3-nanometer expertise, the M4 household is essentially the most superior lineup of chips for a private pc. The M4 household options phenomenal single-threaded CPU efficiency with the world’s quickest CPU core,2 together with excellent multithreaded CPU efficiency for essentially the most demanding workloads. Mixed with machine studying accelerators within the CPU, a complicated GPU, and a sooner and extra environment friendly Neural Engine, Apple silicon is constructed from the bottom as much as ship unimaginable efficiency for AI. Along with sooner unified reminiscence, every chip additionally contains elevated reminiscence bandwidth, so giant language fashions (LLMs) and different giant initiatives run easily and on gadget. Moreover, the industry-leading efficiency per watt of the M4 household implies that customers stand up to 24 hours of battery life, elevating the bar of what customers can do on a single cost.
New 14-inch MacBook Professional with M4
The 14-inch MacBook Professional with M4 is the best alternative for entrepreneurs, college students, creators, or anybody doing what they love. That includes a extra highly effective 10-core CPU, with 4 efficiency cores and 6 effectivity cores, and a sooner 10-core GPU with Apple’s most superior graphics structure, the brand new MacBook Professional begins with 16GB of sooner unified reminiscence with help for as much as 32GB, together with 120GB/s of reminiscence bandwidth. With M4, MacBook Professional is as much as 1.8x sooner than the 13-inch MacBook Professional with M1 for duties like enhancing gigapixel images, and much more demanding workloads like rendering advanced scenes in Blender are as much as 3.4x sooner.1 With a Neural Engine that’s over 3x extra highly effective than in M1, it’s nice for options in Apple Intelligence and different AI workloads. The M4 mannequin additionally helps two high-resolution exterior shows along with the built-in show, and now options three Thunderbolt 4 ports so customers can join all their peripherals.
MacBook Professional with M4 delivers:1
- As much as 7x sooner picture processing in Affinity Picture when in comparison with the 13‑inch MacBook Professional with Core i7, and as much as 1.8x sooner when in comparison with the 13-inch MacBook Professional with M1.
- As much as 10.9x sooner 3D rendering in Blender when in comparison with the 13‑inch MacBook Professional with Core i7, and as much as 3.4x sooner when in comparison with the 13‑inch MacBook Professional with M1.
- As much as 9.8x sooner scene edit detection in Adobe Premiere Professional when in comparison with the 13‑inch MacBook Professional with Core i7, and as much as 1.7x sooner when in comparison with the 13‑inch MacBook Professional with M1.
MacBook Professional with M4 Professional: A Professional Powerhouse
For researchers, builders, engineers, artistic execs, or anybody that wants even sooner efficiency for extra demanding workflows, MacBook Professional with M4 Professional gives an incredible efficiency enhance. M4 Professional contains a highly effective 14-core CPU with 10 efficiency cores and 4 effectivity cores for a soar in multicore efficiency, together with as much as a 20-core GPU that’s twice as highly effective as M4. With M4 Professional, the brand new MacBook Professional will get an enormous 75 p.c improve in reminiscence bandwidth over the prior era — double that of any AI PC chip.3 The brand new MacBook Professional with M4 Professional is as much as 3x sooner than fashions with M1 Professional, rushing up workflows like geo mapping, structural engineering, and information modeling.1
MacBook Professional with M4 Professional gives:1
- As much as 4x sooner scene rendering efficiency with Maxon Redshift when in comparison with the 16-inch MacBook Professional with Core i9, and as much as 3x sooner when in comparison with the 16-inch MacBook Professional with M1 Professional.
- As much as 5x sooner simulation of dynamical techniques in MathWorks MATLAB when in comparison with the 16-inch MacBook Professional with Core i9, and as much as 2.2x sooner when in comparison with the 16-inch MacBook Professional with M1 Professional.
- As much as 23.8x sooner basecalling for DNA sequencing in Oxford Nanopore MinKNOW when in comparison with the 16-inch MacBook Professional with Core i9, and as much as 1.8x sooner when in comparison with the 16-inch MacBook Professional with M1 Professional.
MacBook Professional with M4 Max: The Final in Professional Efficiency
Designed for execs like information scientists, 3D artists, and composers who always push workflows to the restrict, MacBook Professional with M4 Max empowers customers to work on initiatives that have been beforehand solely conceivable on a desktop. M4 Max brings as much as a 16-core CPU, as much as a 40-core GPU, over half a terabyte per second of unified reminiscence bandwidth, and a Neural Engine that’s over 3x sooner than M1 Max, permitting on-device AI fashions to run sooner than ever. With M4 Max, MacBook Professional delivers as much as 3.5x the efficiency of M1 Max, ripping by means of heavy artistic workloads like visible results, 3D animation, and movie scoring.1 It additionally helps as much as 128GB of unified reminiscence, so builders can simply work together with LLMs which have almost 200 billion parameters. And with the highly effective Media Engine in M4 Max, which options two ProRes accelerators, MacBook Professional efficiency is wonderful even when taking 4K120 fps ProRes video captured with the brand new iPhone 16 Professional and enhancing it in Ultimate Reduce Professional.
MacBook Professional with M4 Max permits:1
- As much as 7.8x sooner scene rendering efficiency with Maxon Redshift when in comparison with the 16-inch MacBook Professional with Intel Core i9, and as much as 3.5x sooner when in comparison with the 16-inch MacBook Professional with M1 Max.
- As much as 4.6x sooner construct efficiency when compiling code in Xcode when in comparison with the 16‑inch MacBook Professional with Intel Core i9, and as much as 2.2x sooner when in comparison with the 16‑inch MacBook Professional with M1 Max.
- As much as 30.8x sooner video processing efficiency in Topaz Video AI when in comparison with the 16‑inch MacBook Professional with Intel Core i9, and as much as 1.6x sooner when in comparison with the 16-inch MacBook Professional with M1 Max.
Business-Main Liquid XDR Show Will get Even Higher
The brand new MacBook Professional introduces an all-new nano-texture show choice that dramatically reduces glare and distractions from reflections. In vivid lighting circumstances, the brand new MacBook Professional can now present SDR content material at as much as 1000 nits and nonetheless shows HDR content material at as much as 1600 nits of peak brightness. All collectively, it’s a game-changing expertise for customers working open air.
New 12MP Middle Stage Digital camera
MacBook Professional features a new 12MP Middle Stage digicam that delivers enhanced video high quality in difficult lighting circumstances. Video calls are much more participating with Middle Stage, which routinely retains customers centered within the body as they transfer round. The brand new digicam additionally helps Desk View, which provides an entire new dimension to video calls. And with studio-quality mics and an outstanding six-speaker sound system with help for Spatial Audio, MacBook Professional delivers an extremely immersive audio expertise whether or not customers are listening to music or watching a film in Dolby Atmos.
Thunderbolt 5 Involves the Mac
MacBook Professional with M4 Professional and M4 Max options Thunderbolt 5 ports that greater than double switch speeds as much as 120 Gb/s, enabling sooner exterior storage, enlargement chassis, and highly effective docking and hub options. For instance, by connecting only a single cable, execs like music producers can now mild up their whole studio. All MacBook Professional fashions characteristic an HDMI port that helps as much as 8K decision, a SDXC card slot, a MagSafe 3 port for charging, and a headphone jack, together with help for Wi-Fi 6E and Bluetooth 5.3.
A New Period with Apple Intelligence on the Mac
Apple Intelligence ushers in a brand new period for the Mac, bringing private intelligence to the non-public pc. Combining highly effective generative fashions with industry-first privateness protections, Apple Intelligence harnesses the facility of Apple silicon and the Neural Engine to unlock new methods for customers to work, talk, and categorical themselves on Mac. It’s accessible in U.S. English with macOS Sequoia 15.1. With systemwide Writing Instruments, customers can refine their phrases by rewriting, proofreading, and summarizing textual content almost all over the place they write. With the newly redesigned Siri, customers can transfer fluidly between spoken and typed requests to speed up duties all through their day, and Siri can reply 1000’s of questions on Mac and different Apple merchandise. New Apple Intelligence options shall be accessible in December, with further capabilities rolling out within the coming months. Picture Playground provides customers a brand new option to create enjoyable authentic pictures, and Genmoji permits them to create customized emoji in seconds. Siri will turn out to be much more succesful, with the power to take actions throughout the system and draw on a consumer’s private context to ship intelligence that’s tailor-made to them. In December, ChatGPT shall be built-in into Siri and Writing Instruments, permitting customers to entry its experience with no need to leap between instruments.
Apple Intelligence does all this whereas defending customers’ privateness at each step. At its core is on-device processing, and for extra advanced duties, Personal Cloud Compute provides customers entry to Apple’s even bigger, server-based fashions and gives groundbreaking protections for private info. As well as, customers can entry ChatGPT without cost with out creating an account, and privateness protections are inbuilt — their IP addresses are obscured and OpenAI gained’t retailer requests. For individuals who select to attach their account, OpenAI’s data-use insurance policies apply.
An Unmatched Expertise with macOS Sequoia
macOS Sequoia completes the brand new MacBook Professional expertise with a bunch of thrilling options, together with iPhone Mirroring, permitting customers to wirelessly work together with their iPhone, its apps, and notifications immediately from their Mac.4 Safari, the world’s quickest browser,5 now gives Highlights, which shortly pulls up related info from a web site; a wiser, redesigned Reader with a desk of contents and high-level abstract; and a brand new Video Viewer to observe movies with out distractions. With Distraction Management, customers can disguise objects on a webpage that they could discover disruptive to their shopping. Gaming will get much more immersive with options like Personalised Spatial Audio and enhancements to Sport Mode, together with a breadth of thrilling titles, together with the upcoming Murderer’s Creed Shadows. Simpler window tiling means customers can keep organized with a home windows format that works greatest for them. The all-new Passwords app provides handy entry to passwords, passkeys, and different credentials, all saved in a single place. And customers can apply new lovely built-in backgrounds for video calls, which embody quite a lot of shade gradients and system wallpapers, or add their very own images.
The Excellent Time to Improve or Swap to a Mac
Upgraders will get monumental enhancements over Intel-based MacBook Professional fashions, together with the wonderful options of Apple Intelligence. When in comparison with an Intel-based MacBook Professional, the brand new MacBook Professional gives almost 10x sooner efficiency for AI-based workloads,1 and for graphics-intensive workloads, customers stand up to 20x sooner efficiency.6 With battery life on the brand new MacBook Professional now as much as 24 hours, upgraders can even expertise as much as 14 further hours. And with the Liquid Retina XDR show, a brand new 12MP Middle Stage digicam, an immersive six-speaker sound system, the unmatched expertise of macOS Sequoia, and extra, there’s by no means been a greater time to improve or change to MacBook Professional.
MacBook Air: The World’s Most In style Laptop computer Now Begins at 16GB
MacBook Air is the world’s hottest laptop computer, and with Apple Intelligence, it’s even higher. Now, fashions with M2 and M3 double the beginning reminiscence to 16GB, whereas holding the beginning worth at simply $999 — a terrific worth for the world’s best-selling laptop computer.
Higher for the Surroundings
The brand new MacBook Professional is constructed to final and extremely sturdy, created from a customized alloy that makes use of 100% recycled aluminum within the enclosure. It additionally makes use of 100% recycled uncommon earth components in all magnets, and 100% recycled tin soldering, gold plating, and copper in a number of printed circuit boards. The packaging for the 14-inch MacBook Professional is now completely fiber-based, becoming a member of the 16-inch MacBook Professional and bringing Apple nearer to its objective to take away plastic from its packaging by 2025.
At present, Apple is carbon impartial for world company operations and, as a part of its bold Apple 2030 objective, plans to be carbon impartial throughout its whole carbon footprint by the tip of this decade.
Pricing and Availability
- Clients can pre-order the brand new MacBook Professional beginning as we speak, October 30, on apple.com/retailer and within the Apple Retailer app in 28 international locations and areas, together with the U.S. It’s going to start arriving to prospects, and shall be in Apple Retailer places and Apple Licensed Resellers, starting Friday, November 8.
- The 14-inch MacBook Professional with M4 begins at $1,599 (U.S.) and $1,499 (U.S.) for training; the 14‑inch MacBook Professional with M4 Professional begins at $1,999 (U.S.) and $1,849 (U.S.) for training; and the 16‑inch MacBook Professional begins at $2,499 (U.S.) and $2,299 (U.S.) for training. All fashions can be found in area black and silver.
- Further technical specs, together with the nano-texture show and configure-to-order choices, can be found at apple.com/mac.
- MacBook Air with M2 and M3 comes commonplace with 16GB of unified reminiscence, and is obtainable in midnight, starlight, silver, and area grey, beginning at $999 (U.S.) and $899 (U.S.) for training.
- New equipment with USB-C — together with Magic Keyboard ($99 U.S.), Magic Keyboard with Contact ID ($149 U.S.), Magic Keyboard with Contact ID and Numeric Keypad ($179 U.S.), Magic Trackpad ($129 U.S.), Magic Mouse ($79 U.S.), and Thunderbolt 5 Professional Cable ($69) — can be found at apple.com/retailer.
- Apple Intelligence is obtainable now as a free software program replace for Mac with M1 and later, and will be accessed in most areas world wide when the gadget and Siri language are set to U.S. English. The primary set of options is in beta and accessible with macOS Sequoia 15.1, with extra options rolling out within the months to return.
- Apple Intelligence is shortly including help for extra languages. In December, Apple Intelligence will add help for localized English in Australia, Canada, Eire, New Zealand, South Africa, and the U.Ok., and in April, a software program replace will ship expanded language help, with extra coming all year long. Chinese language, English (India), English (Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and different languages shall be supported.
- With Apple Commerce In, prospects can commerce of their present pc and get credit score towards a brand new Mac. Clients can go to apple.com/store/trade-in to see what their gadget is value.
- AppleCare+ for Mac gives unparalleled service and help. This contains limitless incidents of unintended harm, battery service protection, and 24/7 help from the individuals who know Mac greatest.
- Each buyer who buys immediately from Apple Retail will get entry to Private Setup. In these guided on-line classes, a Specialist can stroll them by means of setup, or deal with options that assist them take advantage of their new gadget. Clients also can study extra about getting began with their new gadget with a At present at Apple session at their nearest Apple Retailer.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. At present, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough providers together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 staff are devoted to creating the very best merchandise on earth and to leaving the world higher than we discovered it.
- Testing was performed by Apple from August by means of October 2024. Battery life varies by use and configuration. See apple.com/macbook-pro for extra info.
- Testing was performed by Apple in October 2024 utilizing transport aggressive techniques and choose industry-standard benchmarks.
- Based mostly on revealed technical specs of transport aggressive chips as of October 2024.
- Accessible on Mac computer systems with Apple silicon and Intel-based Mac computer systems with a T2 Safety Chip. Requires that the consumer’s iPhone and Mac are signed in with the identical Apple Account utilizing two-factor authentication, their iPhone and Mac are close to one another and have Bluetooth and Wi-Fi turned on, and their Mac just isn’t utilizing AirPlay or Sidecar. Some iPhone options (e.g., digicam and microphone) aren’t suitable with iPhone Mirroring.
- Testing was performed by Apple in August 2024. See apple.com/safari for extra info.
- Outcomes are in comparison with previous-generation 1.7GHz quad-core Intel Core i7-based 13-inch MacBook Professional techniques with Intel Iris Plus Graphics 645, 16GB of RAM, and 2TB SSD.
Press Contacts
Michelle Del Rio
Apple
Starlayne Meza
Apple
Apple Media Helpline
